Hoka shoes: the ultimate running shoes that are the number one choice among runners.

Get to know Hoka shoes, trusted and loved by most runners

It is undeniable that in this day and age, people are increasingly health-conscious and interested in exercise. One simple activity that anyone can start is running, which is widely popular today, whether for basic fitness or for competitive races. Naturally, running shoes play a key role in helping runners improve their performance and reduce the risk of injury. Therefore, the importance of choosing and using the right running shoes cannot be overlooked.

While there are many world-renowned running shoe brands on the market, did you know that Hoka is a brand that has gained overwhelming popularity among runners? If you are wondering what Hoka shoes are, today we will introduce you to Hoka shoes and explain why they are so popular among runners.

The origin of Hoka shoes

It all started with Nicolas Mermoud and Jean-Lac Diard, two young French men with a passion for running, especially trail running. Both dreamed of finding a great pair of shoes suitable for running, and that became the beginning of 'Hoka One One'. The two founded and registered the company in Annecy, France, under the name Hoka One One, which is a Māori phrase meaning "flying over the earth." This became the brand's catchphrase, Hoka shoes "Time to Fly." Later, the name was shortened to just Hoka to make it more concise, helping consumers call and remember the brand name more easily. Both founders focused on the core product: making shoes with a "thick and soft" foam sole while keeping them lightweight. They traveled to meet chemists at a shoe factory in China to experiment and invent this innovation, eventually succeeding in producing a "thick - soft - light" sole with a thickness of 29 mm (19 mm thicker than typical running shoes on the market) while maintaining softness and lightness. Additionally, Hoka shoes were designed with vibrant, artistic colors, standing out with unique, eye-catching patterns, whereas other brands tended to make shoes look luxurious with simple patterns. It turned out that both the features and the colors/patterns of Hoka shoes appealed to a wider range of customers.

Popularity of Hoka shoes in Thailand

Known as a performance running shoe brand originating from France, at a time when runners preferred minimalist shoes, Hoka insisted on a maximalist style that focuses on stability and foot support. Moreover, Hoka shoes have had the fastest growth in history compared to other brands in the Thai market that have been around for decades; Hoka has been in the Thai market for only 5 years and has grown significantly. Globally, the brand has seen growth of up to 300%.

Reasons why Hoka shoes are popular among runners

The interesting thing about Hoka shoes is that Nicolas Mermoud and Jean-Lac Diard incorporated many new technologies into the shoes, making Hoka stand out from other running brands by being a running shoe with a very thick sole and manufacturing technology that provides excellent shock absorption to prevent and reduce the risk of injury. The core technologies that are the selling points of Hoka shoes include:

• Meta-Rocker Geometry Hoka shoe angle, using the same physical principle as a bicycle wheel to help move forward more naturally and effectively.

• Active Footframe sole edge, which increases stability and ensures a snug fit when wearing Hoka shoes.

• Cushioned Midsole, which is thick and soft, lightweight, yet absorbs shocks well, making you feel comfortable without fatigue.

• J-Frame™ midsole, which provides added stability and is suitable for those with flat feet when wearing Hoka shoes.

Beyond their popularity among runners, Hoka shoes have expanded into the fashion industry, sparking a popular fashion trend called Gorpcore—dressing in a hiking/outdoor style, looking as if you are going hiking, climbing, or doing rugged activities while still engaging in daily urban life. HOKA has successfully built brand loyalty among consumers who appreciate Gorpcore-style fashion.

These are the reasons why Hoka shoes are popular among runners. Of course, the Hoka brand never stops developing, leading to many models and price points available today, all while maintaining the unique quality of supporting the wearer's ankles and vibrant, beautiful colors.

If you are looking for your favorite pair of running shoes, shop with us. REV Edition Ltd. is the leading importer, distributor, and operator of retail stores for a full range of sports products (sportswear and footwear) for exercise. At REV Edition Ltd., we carry leading shoe brands such as Hoka shoes, Nike, Teva, UNDER ARMOUR, ASICS, Kailas, and many other 100% authentic licensed brands.

We offer fair prices and impressive promotions for all customers. We also provide after-sales service ready to help you solve any issues, ensuring you will receive impressive products and services.

For inquiries about running equipment, running shoes, or other running footwear, please contact:
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